You are a livestream shopping host selling a $9 ceramic mug. Write a roughly 30-second opening script: start with a question about a relatable everyday annoyance, highlight three selling points — double-wall insulation that stays cool to the touch, a 350 ml capacity, and a comfortable grip — then announce tonight's livestream-only price and a limit of 200 pieces, and finish with an interactive question asking viewers to type "want it" in the chat. Keep the tone warm and conversational, with short sentences that are easy to read aloud.
Product Detail Page Copy
🛒 E-commerce
商品详情页卖点文案
Use case:Above-the-fold copy for marketplace and standalone store pages
Write the above-the-fold copy for a product detail page selling a heavyweight cotton hoodie priced at $29, available in black, white and grey, sizes S to XXL. The fabric is 380 gsm cotton: thick, opaque, and resistant to losing its shape after many washes, with a drawstring hood. Structure the copy in three short parts: one sentence on who this hoodie is for, three short lines covering fabric, fit and workmanship, and one sentence of sizing advice noting the fit runs half a size large. Keep every part to two lines at most, in an honest tone with no exaggeration.
15-Second Short Video Script
🛒 E-commerce
爆款短视频口播脚本(15秒)
Use case:Short-form video selling: make the pitch and call to buy in 15 seconds
Write a 15-second spoken script for a short selling video promoting a portable humidifier priced at $12. Structure it as: the first 3 seconds open with a relatable dry-air annoyance at a desk, the middle 8 seconds cover three points — compact size, USB power, and quiet operation — and the final 4 seconds state the price and a clear call to buy. Write only the host's spoken lines, mark each line with its approximate timing, keep the language colloquial, and add one cover title line at the end.
Hero Image Generation Prompt
🛒 E-commerce
主图场景图图片生成提示词
Use case:Use directly when generating hero and lifestyle images
Generate an e-commerce hero image: a white ceramic mug on a wooden table against a light beige background, with a small dish of coffee beans and an open book beside it, soft morning light coming from the left, plenty of clean empty space, highlighting the mug's rounded shape and glossy glaze, in a warm and calming home atmosphere. No text, logos, or people in the image.
Pre-Sales Customer Service Reply
🛒 E-commerce
客服售前咨询回复话术
Use case:Answering pre-sales questions about size, fabric and shipping
You are a customer service agent for an online store. A customer asks whether a cotton hoodie will shrink and how soon it ships. Write one reply that first validates the concern, then explains the cotton is pre-shrunk and barely shrinks when machine-washed cold following the care label, then states orders placed before 4 p.m. ship the same day with delivery in 2 to 4 days, and finally asks what size the customer usually wears so you can confirm the fit. Keep it friendly and in a single paragraph, without bullet points.
Negative Review Recovery Reply
🛒 E-commerce
差评安抚与售后补偿话术
Use case:Soothing a customer after a damaged item and a bad review
A customer received a ceramic mug with a small chip on the rim and left a negative review. Write a reply that apologizes and admits the packaging was not protective enough, offers two remedies for the customer to choose from — a free replacement shipped within 24 hours with extra-thick packaging, or a partial refund of $4 — and asks the customer to send a photo of the mug to customer service to confirm. Keep the tone sincere, take responsibility, and do not ask the customer to remove the review.
Flash Sale Poster Copy
🛒 E-commerce
限时秒杀海报文案
Use case:Flash-sale posters and store homepage banners
Write copy for a flash-sale poster: Friday 8 p.m. to 10 p.m., buy-one-get-second-half-price on all hoodies, plus $5 off orders over $50. Include a headline of no more than 10 words highlighting tonight at 8 p.m., one subheading stating both offers clearly, and one call to action telling shoppers to add items to the cart first. Keep the whole copy under 60 words, urgent but not exaggerated, without piling on exclamation marks.
Buyer Photo and Review Request
🛒 E-commerce
买家秀征集与晒单引导文案
Use case:Parcel inserts and after-sales messages asking for photo reviews
Write the text for a small card placed inside a delivery parcel, about 80 words: thank the customer for buying the ceramic mug, invite them to photograph the mug on their own desk and post it in the product reviews, and explain that after posting a photo review they can message customer service to receive a $2 no-minimum coupon. Keep the tone chatty, like a friend talking, and make clear they just need to contact customer service to claim it.
New Arrival Teaser for Social and Groups
🛒 E-commerce
上新预热朋友圈/社群文案
Use case:Teasing a launch 1–2 days ahead in social posts and chat groups
Write a teaser post for a new arrival launching tomorrow: a light-green cotton hoodie priced at $29, with a free pair of matching socks for the first 50 orders. Start by saying this is the colour customers have asked about most this autumn, state the launch time as tomorrow at 10 a.m., and explain the first-50 gift rule. Add captions for three photos: the hoodie front, a fabric close-up, and a worn look. Keep the whole post under 120 words.
Weekly Store Review Analysis Outline
🛒 E-commerce
店铺周复盘运营分析提纲
Use case:Weekly review: a question outline for analysing the week's store data
Analyze my small store's business data for this week using this structure: first compare with last week and calculate the change in visitors, conversion rate and average order value; then identify the top three and bottom three products by sales and suggest the most likely reason for each; next review traffic sources and point out which channel converts best and which brings visitors but no sales; finally list the three most worthwhile actions for next week, ordered by how quickly they pay off, with one sentence on how to do each. I will paste the data in my next message — please wait for it and follow this structure.